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Moving into the blank white box of a new apartment is simultaneously thrilling and intimidating, and the best online furniture stores can help you navigate your furniture hunt with all the browsing options at your disposal, and zero physical store in sight. Still, shopping for furniture online can be a confusing slog, especially if you're not scanning or testing anything in person. And there's really no one-size-fits-all approach to finding the right pieces, so it helps to zero in on what vibe you're going for. Your furnishing choices will ultimately determine how the space looks, feels, and functions: Minimalist sanctuary? Bohemian pleasure den? English countryside manor? Giant archival fashion closet? Frazier's larger-than-life apartment? The paintbrush is in your hands and the square footage is your canvas (within the bounds of your security deposit, of course). That said, we’ve been all around the internet and have landed on a handful of dependable places to help you get started—no matter whether you're on an IKEA or a bespoke bed frame budget. Here are 47 of the best online furniture stores to shop for your home, from your home.
AllModern
Best For: Various shades of modern at somewhat-affordable prices
The sister company to Wayfair, AllModern features pricier pieces but in more modern (hence the name) designs. Here, you'll find a wide array of classic mid-century modern-style wares that’ll have people wondering just where you got that from. With so many brands and products under its roof, the quality varies, but you can always fall back on the ample customer reviews to guide your hand.
Burrow
Best For: Modular, easy-to-move sofas and accessible, flat-packed furniture
Burrow is built for today’s nomadic apartment-hopper. Its signature sofas-in-a-box are modular, flatpacked for easy shipping, and incredibly easy to put together, take apart, and add or rearrange pieces when your needs change. The brand has since branched out into other pieces for your home, like handsome shelving units, tables, and outdoor furniture that extend Burrow's high-quality fabrications and production (so you'll find solid, sustainably-sourced wood here, no MDF).
2Modern
Best For: Uber-modern, eye-catching designs that would look right at home in a gallery
Prefer to fly in something artful to your bachelor pad that says, “I attend Salone every year”? 2Modern is your best bet, with an ever-evolving, expansive inventory of splashy designs from established and emerging brands, whether you're browsing for Vitra and Kartell or a Gubi.
Finnish Design Shop
Best For: High-end, Scandinavian pieces from legacy designers and small makers
Finnish Design Store specializes in design pieces from, yes, Finland, but also the entire Nordic region—from small accessories to larger furniture pieces that ship around the world. You'll find limited-edition Alvar Aalto re-issues from heritage brands like Artek and other inventive hand-crafted designs that you'd be hard-pressed to surface anywhere else, like this modular work desk that secured a spot in our Home Awards last year.
West Elm
Best For: Modern design for the whole home
Chances are, you’ve popped into one of West Elm’s many brick-and-mortar stores and been soothed by its signature warm, modernized mid-century style. The site has every home good you could conceivably need, nearly all designed from the brand’s Brooklyn headquarters. And for a large-scale brand, West Elm has made significant investments in sustainability and social responsibility, landing on Barron’s “100 Most Sustainable U.S. Companies” list for the last couple years.
Wayfair
Best For: An expansive selection of all things home
What Wayfair lacks in overall cool factor, it makes up for in inventory. Scroll through plenty of furniture basics, plus appliances, organization, and even remodeling supplies for the DIY-inclined. Similarly to Amazon, the sheer number of products can be a beast to navigate, so we’d recommend starting with one of the site’s curated sub brands like AllModern.
Article
Best For: Attractive furniture with great prices and fast shipping
A lot of companies talk about “cutting out the middleman” to give customers a better product at a lower price, but Article is one of those rare brands that actually seems to have made that happen with modern pieces that you won't find at other competitors like Ikea or Wayfair. The designs are all sleek and trend-forward—from sculptural tables to stackable seating—at prices you can wrap your head around, and maybe the fastest shipping on the block (because they run their own warehousing and logistics, most orders arrive in two weeks or less).
Blu Dot
Best For: Award-winning design at a reasonable price point
Blu Dot launched over 20 years ago with the mission of filling the gap between high-end designers and IKEA (no shade, they’re also on this list). As a winner of the Cooper Hewitt National Design Award, the retailer has succeeded in blending form and function. Plus, because it keeps every part of the process in house, it can keep costs accessible to the average design enjoyer.
Beam
Best For: Unique, inspiring pieces, plus sleek storage
This Brooklyn-based retailer curates a wide range of modern pieces that are both functional and exciting. With a mix of top brands and up-and-coming designers, it’s a good place to get inspired and shimmy out of your comfort zone.
House & Hold
Best For: A well-curated collection of Scandinavian designs, often on the affordable end
A smaller name in the design landscape, Oregon's House & Hold is a one-stop shop for lesser-known silhouettes from accessible brands like Ferm Living, Menu, Tom Dixon, and TOOU. Inspired by the simplicity of Scandinavian design, the store's rock-solid inventory also frequently goes on sale, with discounts running throughout the year.
Sundays
Best For: Above-average D2C designs and free delivery
Since its launch in 2019, the retail and design expert-led startup Sundays has quickly expanded into every type of furniture under the sun, from outdoor sets to elegant chubby designs that look different from every other basic flatpacked piece on the market. These pieces are often modular and overall designed for comfort. They certainly aren't cheap, but they're also guaranteed to upgrade any room of the house. The brand even offers free delivery and free in-home assembly if you'd prefer to avoid puzzling over a manual for a few hours.
Joybird
Best For: Upholstered furniture with lots of swatch options
Getting you just the right piece is kind of a big deal for Joybird, which is why it offers most of its sofas (its bread and butter) in multiple sizes and over 60 fabric options. Its pieces lean into a vintage '70s and midcentury aesthetic, with all the appeal of a brand new purchase. Just make sure to snag a free swatch kit and use its free 3D room-planning tool and design specialists to help you pick the pieces that are just right.
HAY
Best For: The coolest new Danish designs
Denmark has a long history of iconic furniture designers, and HAY is bringing that tradition into the future with covetable yet accessible furniture and home decor. While it offers reliably good, splashy pieces from its mainstay line (like this Mags sectional that we've recommended many times over), it's also ventured into exclusive reissues of classic designs, like Bruno Rey dining chairs in new colorways and the Gerrit Rietveld crate chair.
Floyd
Best For: Everyone's favorite bed frame and more
If you’ve lived in a city, you’ve probably come across Floyd’s everywhere-on-Instagram, easy-to-assemble bed frame. Pro tip: You can add mods to expand the size or add storage to the bed. Plus, Floyd continues to expand its line with “this is actually a good idea” products like modular shelving and a signature sofa that we've deemed the best sectional overall.
Hem
Best For: Imaginative, designer-driven, seating and storage
Hem is another designer-forward brand that platforms both big and emerging names from the design community. Don’t let the playful vibe of most of the pieces fool you: Hem has an obsessive commitment to quality. In fact, it guarantees that every product is “contract grade” (meaning it would hold up to the beating of restaurant or hotel traffic).
Arhaus
Best For: Tasteful, muted designs with a twist
Beige is king at Arhaus' contemporary design haven, where you can surface elevated gems for every room in the house. If you've got the pocket money to spend on some upscale design duds, you'll find plenty of surprises here like this two-piece couch that transitions into reclining seats, and this ceramic lamp with a milk jug-like handle.
Jayson Home
Best For: Sophisticated, sculptural design
An interior designer favorite, Jayson Home strikes a balance between classy luxe and edgy contemporary. Price points vary but are reasonably accessible, and the brand is known for great customer service if you need any help on your way to outfitting your AD-ready home.
TRNK
Best For: An ultra-curated, cohesive home
If you want your home to feel like it was furnished by a super chic art curator, TRNK is the place for you. While other shops offer endless stylistic possibilities, every item that TRNK sells is curated to be able to live together in a single home. This retail minimalism makes for a soothing experience that allows you to settle in and really notice the details.
Amazon
Best For: Surprising finds, shipped fast
You may have already heard of this small, Seattle-based retailer? The Everything Store does, in fact, sell some of everything, including some surprisingly cool furniture. So if you’re a fiend for reading passionate reviews and Prime shipping, there’s plenty to add to cart. Just read our guide so you know where to start.
IKEA
Best For: Scandinavian innovation on a budget
We’ve all been there: navigating miles of IKEA showrooms, hanging on just for those promised meatballs. Thankfully, IKEA’s website is decidedly less maze-like, and offers digital perks like helpful room-planning tools and assembly services powered by TaskRabbit (so you won’t need to spend hours deciphering those infamous instruction manuals). Just make sure that your item ships out to your location, otherwise you'll have to head in-store and fight it out with the crowds.
Target
Best For: Surprisingly solid budget buys
If a Target store can make you forget what you came in for while leaving with a full shopping cart, you better believe it knows how to make some easily coppable furniture. Target takes recent home trends and offers them at very accessible price points. Plus, it frequently collaborates with notable interior designers and stylists on exclusive collections.
Urban Outfitters
Best For: Playful, artsy, apartment-friendly finds
Remember Urban? The home of reissued band tees and Lana Del Rey vinyl albums has built a compelling library of trendy furniture and decor for the playful home. Beyond the overtly whimsical pieces and college dorm-friendly accessories (think a goddess-shaped side table or weed-themed pillow), UO also offers affordable modern design, from sculptural tables and credenzas to statement shelves with elegant cutouts.
DWR
Best For: Iconic pieces of design history
If you’ve spent any time perusing capital-D designer furniture, you probably know Design Within Reach. Since launching in 1998 with the mission of making previously “out of reach” design icons available (if not exactly affordable) to the wider public, the retailer has become a veritable stamp of high design approval for the American design enthusiast. Check out classic designs new and old, and be sure to bookmark the brand’s semi-annual sale for design steals.
MoMA Design Store
Best For: Museum-worthy design
The Museum of Modern Art started the world’s first curatorial branch focused solely on architecture and design, so it’s safe to say it's been an expert on cool stuff for a minute. Each item that makes it into the MoMA Design Store goes through a rigorous selection process, so you can shop without reading a hundred reviews. There's even a bevy of cool outdoor furniture, some that has landed on our Home Awards past.
Etsy
Best For: Vintage steals and handmade pieces
If you still think of Etsy as the place to cop a hand-knitted balaclava, you’re not wrong. But you’re also missing out on the thriving furniture side of the platform. There’s a good mix of both vintage and handmade pieces to give your space a unique touch so long as you know where to look: We'd recommend checking out Philly's Betsu Studio for vintage gems and places like L.A.'s SeebyDesign for minimal, Judd-esque pieces.
Feather
Best For: Renting cool design
If you’re only going to be in your apartment for a few months, or you’re just not willing to pull the trigger on a sofa before living with it for a while, renting might be the ideal solution. Feather gives you access to tons of great brands for low monthly prices, delivers your pieces with no assembly necessary, and gives you the option to buy if you want to get serious.
Coming Soon New York
Best For: Rare vintage pieces and design world darlings
Coming Soon's always had a finger on the pulse on what's trending in the design landscape since it launched in New York's Lower East Side neighborhood. Part gallery, part storefront (with a fairly extensive online inventory), it deals in a bounty of giftable wares and furniture pieces that span vintage rarities and quirky contemporary finds from brands like Areaware and Chen Chen and Kai Williams.
RH
Best For: Living your XYZ fantasy
RH, the brand formerly known as Restoration Hardware, relaunched with the goal of making shopping for furniture glamorous and imaginative again. With distinct categories on its main menu labeled “Ski House” and “Beach House,” it’s clear that part of the RH experience is embracing the fantasy. Pro tip: If you are ready to give your space the ski house treatment, it might be worth shelling out for the brand’s membership, which gets you 25% off everything.
Room & Board
Best For: Made in America Sofas
Room & Board is known for its focus on American craftsmanship and top-tier customer service (free design services, full service delivery, free returns), which is probably why it's been around for more than 40 years. Just don’t ask about sales; they don’t run them to keep prices low and fair.
Maiden Home
Best For: Made-to-order heritage sofas
Most furniture industry folks will let you in on the secret that the best American furniture is handmade in North Carolina. Maiden Home works directly with these expert workshops to bring you luxury quality sofas at a significantly lower price. The styles are also meant to last with designs that nicely bridge modern and classic style.
Sabai
Best For: Eco-conscious designs with an extensive repairs policy
Started by two college friends with early entrepreneurial impulses, Sabai launched with the concept of bringing eco-friendly designs to the flatpack D2C market. Everything's made from recycle, upcycled, or plant-based materials and packed without plastic, plus available for repairs and trade-ins down the line. Its current range is fairly limited, but always growing, and includes cushy couches in a range of swatches and curvy table silhouettes.
Castlery
Best For: Attractive, affordable sofas
If you’re on a strict sub-$2,000 sofa budget, but obviously don’t want to give up a luxe look, Castlery is a great place to start. Then, check out all the other home categories they’ve got covered.
Goodee
Best For: Globally-sourced, socially-conscious design
These days, we’re all thinking more critically about how the products we buy line up with our values. Goodee is a next-gen retailer that vets the materials, supply chain, labor standards, ecological footprint, and business practices of each of their vendors. In fact, each product description includes a row of handy icons noting which causes each maker advocates for, so you can shop not just for style, but also for substance.
The Citizenry
Best For: Limited-batch, fair-trade design
Have you ever traveled and wanted to bring back a piece of local style but run out of checked bag space? The Citizenry works to scratch that itch by collaborating with artisans around the world to design pieces that blend local craft and contemporary style, which are then produced in limited batches according to fair trade standards.
Green River Project
Best For: Collectible, IYKYK, designs
Green River Project is the brainchild of Aaron Aujla and Benjamin Bloomstein, which is known for its artful design practice and place in the Bode universe (Aujla is designer Emily Bode’s partner). The studio frequently creates collaborative pieces for Bode installations and stores. And while prices are inquiry only, which does not bode well for the wallet, given the influence Green River Project is having on the design world, maybe it’s better to think of it as an investment.
Apt 2B
Best For: Indecisive, picky folks who want to ball out on a budget
If you’re looking for attractive furniture that doesn't cost a full rent check, head to Apt 2B (not an actual apartment, alas). The site offers customized furniture options, and each piece ships for free, which is a huge plus considering the often exorbitant costs of heavy flat-pack furniture shipping. Don’t worry about being stuck with a piece you don’t like, either, because you have 100 days to decide if something you bought is actually a good fit for your space.
Inside Weather
Best For: Customizable furniture at fast-fashion prices
Whether you're jonesing for a new armchair or dining table, each piece you pick up at Inside Weather is customizable to the nth degree (down to the specific fabric or wood finish), but available at very reasonable price points. Furniture comes shipped flatpack-style, à la Ikea, but the brand claims you can put together its furniture in about five minutes flat without hassling with a confusing manual.
CB2
Best For: On-trend accent furniture and decor
The younger, hipper, brother of furnishings mainstay Crate & Barrel, CB2 uses that big company know-how to partner with top designers and deliver high-design trends at a more reasonable price point.
Lulu and Georgia
Best For: Classic styles to pass down to your kids
Lulu and Georgia is named after its founder Sara Sugarman’s grandfather and father, respectively. Sugarman comes from a line of interior designers, so you can trust the brand to stay on top of trends while keeping its core pieces—from sumptuous rugs to cozy boucle furniture—the kinds of well-made pieces that transcend trends.
Medley
Best For: Eco-friendly furniture that doesn't skimp on style
Medley prioritizes eco-friendly practices as much as it does high-quality and attractive furniture, sourcing materials like kiln-baked woods, CertiPur foam, and OEKO-Tex-certified wool to round out its modern designs. Everything's hand-crafted in the brand's workshop in LA, and can even be tailored to your specifications if you have a funkier-sized space you need to fill.
Rove Concepts
Best For: Enviable furniture that will make you feel famous
Is Rove a little pricey? Sure, but for good reason. Impeccable craftsmanship combined with high-quality materials results in collection after collection of celebrity-approved designs that will match your high-flying lifestyle.
Lichen
Best For: Minimal furnishings and design rarities in the New York area
Queens, New York-based furniture store Lichen is the spot to scoop up cool, Japanese-influenced furniture pieces at reasonable prices. Crafted by a small team of designers and creatives assembled by Edward Be and Jared Blake, the brand makes all its pieces at its workshop in New York, and even dabbles in selling external pieces like trinkets and accessories from smaller brands, plus vintage pieces from Eames and beyond. If you're looking to beat the rush on a vintage store in New York (right now, Lichen only serves the New York area), you can get something delivered curbside and shop from the comfort of your own home.
Pottery Barn
Best For: Classic, elegant design styles
You might associate Pottery Barn with the types of pieces a suburban mom might covet from a catalog, but the brand still sells a sneaky-good selection of timeless, albeit fairly conservative-looking pieces, from bed frames to coffee tables, to round out your comfy-cozy lodgings.
Industry West
Best For: Upscale, industrial-style furnishings
Like the name implies, Industry West specializes in a curated edit of modern, industrial-style pieces that are heavy on metals, warm leather, and cozy fabrics. These are all well-crafted pieces you'd find in a fancy hotel lobby, and come with the price points to match if you've got the extra wiggle room for a splurge.
Crate & Barrel
Best For: Trendy classics that look straight out of a catalog
Crate & Barrel, CB2's slightly stuffier sister brand, is always a hit for registries and classy furniture that stands the test of time. Subdued fabrics and crowd-pleasing finishes, like marbled surfaces, are the norm here, and the brand offers some great design collaborations with brands like Shinola and design experts like Athena Calderone.
One Kings Lane
Best For: Classic silhouettes, materials, and upholstery
If your style skews to the more eclectic traditional (think a classic club chair in a patterned upholstery) you’ll be right at home at One Kings Lane. Make sure you check out its design services for free advice on styling your pad.
The Inside
Best For: Customizable upholstered furniture
Most made-to-order furniture takes months and months to arrive, so The Inside shook up the game when they launched a few years back with a completely different model. Instead of holding inventory, the brand lets you choose a furniture silhouette, pick from a ton of fabrics, and then crafts and ships it to your door within weeks.
