Rolex
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OK, Actually, This Is Rolex’s Biggest Release of 2023
The Crown released a very special Daytona over the weekend.
Tom Holland Wore One of 2023’s Hottest New Watches
And John Mulaney ended up with a Rolex after all.
John Mayer Wears the Hot Watch Brand of the Moment
Also this week, Will Ferrell shows off a brand-new watch and The Weeknd continues his hot streak.
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How Succession Sourced the Perfect Watches for Its Absurdly Rich Characters
GQ spoke to the HBO drama’s watch consultant about the “maniacally thoughtful” process behind Cousin Greg’s Rolex, Hugo’s Panerai, and more.
Why Are There More Million-Dollar Watches At Auction Than Ever?
We caught up with Geneva dealer Sacha Davidoff to recap the weekend’s money-printing auctions.
The Best Chronograph Watches Are Way More Than Their Complications
20 tricked-out tickers that prove the classic chrono is all kinds of cool.
Is That a Chameleon Patek Philippe?
And every other question you have about this weekend’s primetime watch auctions answered.
Roger Federer Shows Off Another Brand-New Rolex
He spent the weekend with the Crown’s biggest new release.
NBA MVP Joel Embiid’s First Rolex Was a Gift From James Harden
The Philadelphia 76ers guard gave his teammate a serious present for winning MVP.
This Was the Best Met Gala for Watches Ever
Jeremy Strong, Roger Federer, Patrick Mahomes, Pusha T and many more celebrities brought out killer timepieces.
Roger Federer Wore a Brand-New Rolex to the Met Gala
The tennis legend used fashion’s biggest night to make some watch news.
Kim Kardashian Bought Pharrell’s Iced-Out G-Shock
It’s an incredible artifact of hip-hop history—and Kim K paid a hefty sum for it.
How the Domino's Pizza Rolex Helped Make Branded Watches Desirable
Over the past few years, Domino’s Rolex pieces have increased their value tenfold. Now, a host of fashion brands are reinventing the corporate branded timepiece.
Is Tyler, The Creator’s Cartier the New It Watch?
Also this week, Bad Bunny brings the wood.
Jake Gyllenhaal Chases His Spicy Wings With a Classic Watch
Plus: The watch brand that always wins the Masters.
The Watches & Wonders Exit Survey
A half-dozen watch experts weigh in on their favorite pieces, the best thing to eat at the show, and the wildest parties.
The Best New Pieces From the World’s Biggest Watch Show
I sifted through new releases from nearly every brand in the industry. Here are all the highlights.
The LeBron James of Wrists Sports a Secret Rolex
Also this week: Hugh Grant wore a watch fit for an action hero, and Ben Affleck brought out his Hermès.
Watch Brands Sure Know How to Party
GQ reports from the Watches & Wonders exhibition in Geneva, where the greatest watchmakers in the world are throwing the most exclusive, over-the-top celebrations for the collectors lucky enough to get in—which includes us, of course.
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My Favorite Piece From Watches & Wonders, Day One
Some attendees at the opening of the Watches & Wonders expo in Geneva are grousing that the new watches aren't, well, new enough. But Rolex, of all brands, is getting wild. GQ takes you inside.